5 Top Tips to make your listings more effective
The more you put in the more you get out, and at Graindex this is truer than ever. Now it’s our job to help manage your listings and put them in front of the right buyers. But you can also help by doing a few things that make sure listings are as effective as possible for the buyers to take note and increase your odds of yielding a higher margin on each trade.
Here are 5 top tips to maximize your listing’s potential:-
Post listings in advance - Give the buyers a heads up by listing well in advance of it going LIVE. Your contact details won’t be viewable until it goes LIVE but buyers will see the commodity, quantity, movement period, and county.
Extra Tonnage - Let the buyers know there is more to sell in the store. At the point of accepting a bid, this then gives you the flexibility to sell between your listed quantity and the buyer’s maximum quanity they want to buy.
Movement Flexibility - If you can be flexible on the movement period, tick ‘open to different months’. So buyers can tailor bids to best suit your needs. With the current bottleneck of supply and limited spot movement options, this feature could hugely increase your odds of yielding a higher margin. Some buyers may also place multiple bids so you can see the carry from month to month. (For example, you could be yielding an extra £15/t if you are flexible on movement for your OSR from Dec 22 - Feb 23)
Additional notes - What is your priority? Movement, Payment, Fallbacks, End destination, Haulage? Any additional information helps to engage the buyers by ensuring their bid is the most relevant to your needs. Do you have a sample of your grain? Make sure you attach it to your listing this also gives the buyers confidence in placing their best bid for the most suitable end market.
Open bids - During the decision window, you will first see a summary of the bid details. Make sure you click into the bid to see the buyer’s specification, comments, trader name and company details along with trading terms to help aid your decision-making process.
Sarah Colgan
Business Development Executive
Graindex